Which proposition is most compelling?
Select a concept to see how randomised exposure results can be interpreted.
Choose a concept to view the interpretation.
Interactive survey demos
See how advanced research questions and routing can work.
These browser-based demonstrations use synthetic examples to explain MaxDiff, conjoint/CBC, A/B testing and survey routing. They are educational demos, not active client studies.
Demo lab
Interact with four common survey patterns.
Data is synthetic and responses are not stored.
Select best and worst attributes.
MaxDiff tasks help estimate relative importance more clearly than rating every item high.
Research quality
Turnaround time
Transparent pricing
Global coverage
Choose one best and one worst attribute.
Choose the product profile you prefer.
Choice-based conjoint estimates trade-offs across attributes and levels.
Choose a profile to see the task explanation.
See a simple B2B / academic routing example.
Survey logic can assign respondents to different paths and quotas.
What production work adds
Real projects require design files, balance and data specifications.
- Experimental design or choice-set review.
- Randomisation and exposure controls.
- Quota and sample implications.
- Holdouts, prohibitions and validation.
- Analysis-ready task-level exports.
- Full QA across paths, devices and languages.
Next step
Send the questionnaire or design specification.
MIU will review platform feasibility, programming complexity, QA plan, timing and pricing.