Move from clean data to an insight story stakeholders can use.
MIU supports coding, crosstabs, weighting, significance testing, advanced analysis, charting, dashboards, toplines and presentation-ready reports.
Analysis support from raw file to executive story.
Data preparation
Labels, coding, recoding, derived variables, missing-value review and file structure.
Crosstabs & testing
Banner tables, significance tests, subgroup comparisons and weighted outputs.
Advanced analytics
Segmentation, drivers, regression, MaxDiff or conjoint outputs where design and data allow.
Reporting
Charts, toplines, dashboards, executive summaries and presentation-ready insight decks.
Reproducible where possible, accessible where needed.
Clients can request code, syntax, annotated outputs or simplified handover files depending on the engagement.
Answer the objective — not every possible question.
- Organise findings around research questions.
- Separate statistically meaningful differences from visual noise.
- Explain limitations and sample context.
- Use charts that match the data and decision.
- Connect evidence to practical implications.
Outputs aligned to client workflow.
Cleaned data
Excel, SPSS-compatible or agreed analysis file with labels and notes.
Tables
Crosstabs, banners, coding outputs, significance and weighted results.
Visuals
Chart packs, dashboards, Gantt charts, radar charts and custom visuals.
Reports
Topline, executive summary, full deck or decision workshop materials.
Watch data move from tables to a decision-ready story.
Explore how MIU prepares, analyses, visualises and communicates evidence for different stakeholders.
Open the enquiry form with this service selected, review the prefilled details and click Send enquiry for review.
Create a reliable analysis base
Labels, coding, derived variables, weights and data structure are reviewed before analysis.
- SPSS / R / Excel / SAS
- Coding and recoding
- Weighting and quality notes
Compare the patterns that matter
Crosstabs, significance tests and subgroup comparisons answer the approved questions.
- Banner tables
- Statistical testing
- Segment and wave comparison
Choose charts that clarify the evidence
Bar, trend, radar, Gantt and dashboard visuals are selected around the message.
- Chart packs
- Dashboard-ready exports
- Synthetic demo portfolio
Connect evidence to action
The final report organises findings, caveats, implications and recommendations.
- Topline or full report
- Executive summary
- Decision workshop materials
Share the questionnaire, data, banners and reporting format.
Include weighting rules, statistical requirements, brand guidelines, decision audience and delivery deadline.