Complex surveys built for accuracy, respondent experience and analysis-ready data.
MIU converts questionnaires and research specifications into tested online surveys with routing, quotas, validations, advanced experiments, multilingual deployment and clear handover.
From straightforward questionnaires to highly customised research experiences.
- Screeners, skip logic, branching, terminations and hidden variables.
- Simple, priority and interlocked quota structures.
- Piping, masking, carry-forward, randomisation and rotation.
- Loops, nested loops, de-rotation and complex validation.
- Multilingual setup, translations provided by client or partner workflow.
- Custom look and feel, rich media and device-aware interactions.
- Data maps, labels, export structures and soft-launch support.
Tool choice follows the project.
Platform access, licensing and environment permissions remain client-specific. MIU confirms feasibility before work begins.
Methods that need more than standard drag-and-drop programming.
Advanced designs are scoped after reviewing experimental structure, design files, randomisation, sample needs and analytical outputs.
MaxDiff
Best-worst tasks, balanced sets, randomised exposure and respondent-level data exports.
Conjoint
Attribute and level designs, profile presentation, validations and utility-ready data.
CBC
Choice sets, alternatives, holdouts, prohibitions and task-level export preparation.
A/B testing
Random assignment, exposure control, concept rotation and outcome comparison.
Questionnaire to launch in controlled steps.
Review
Questionnaire, sample, logic, quotas, methods and export requirements.
Map
Paths, variables, hidden data, design files and platform constraints.
Build
Programming, styling, validation and responsive behaviour.
Test
Path QA, quota checks, devices, links and export review.
Launch
Soft launch, issue correction, version control and handover.
Three things must be true before launch.
- The survey matches the approved questionnaire and specifications.
- Respondents see the correct questions, instructions and validations.
- The data export contains the variables, labels and structure needed for analysis.
Core rates use LOI and complexity.
The attached rate model supports low, medium and high complexity programming up to 40 minutes. Advanced designs and highly customised modules are reviewed separately.
Click through a complex survey programming workflow.
See how an approved questionnaire becomes a responsive, quality-tested survey and analysis-ready export.
Open the enquiry form with this service selected, review the prefilled details and click Send enquiry for review.
Map the research logic
MIU reviews the questionnaire, sample, quotas, languages, advanced methods and output requirements before programming starts.
- Screeners and terminations
- Priority and interlocked quotas
- Piping, loops and hidden variables
Build the respondent experience
The survey is configured in the selected platform with custom styling, advanced questions and device-aware interactions.
- Qualtrics / Forsta / Alchemer
- MaxDiff, conjoint, CBC and A/B
- Responsive layout and accessibility
Stress-test every important path
Test cases cover logic routes, quota behaviour, validation messages, randomisation, multilingual text and data exports.
- Happy path and edge cases
- Mobile, tablet and desktop
- Variable labels and export checks
Move from soft launch to handover
Early completes are reviewed, defects are corrected and the approved version is handed over with clear documentation.
- Soft-launch data review
- Version and issue log
- Launch-ready handover
Upload the questionnaire and desired launch date.
Include platform, languages, quotas, advanced methods, sample source and data export expectations.