All research services

One partner for research operations, data quality and insight delivery.

Use MIU for a focused workstream or coordinated execution across survey design, programming, recruitment, fieldwork, validation, analytics and reporting.

Core capability

Services organised around the work clients actually need.

Each page explains the method, inputs, process, quality controls, outputs and next steps.

Survey Programming

Questionnaire review, complex logic, quotas, scripting, custom design and launch QA.

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Data Collection & Fieldwork

Audience feasibility, supplier coordination, field monitoring and global delivery.

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Data Validation & Cleaning

Response quality, fraud indicators, open-end review and transparent cleaning notes.

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Analysis & Reporting

Coding, crosstabs, statistical testing, charts, dashboards and reports.

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Qualitative Research

Recruitment, IDIs, focus groups, communities, coding and thematic reporting.

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Quantitative Research

Surveys, trackers, concept tests, brand studies, NPS and segmentation.

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Academic Research Support

Ethical planning, questionnaire, recruitment, analysis guidance and learning support.

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Training & Workshops

Live sessions for students, agencies, research teams and corporate insights functions.

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AI & Research Quality

AI-assisted anomaly review, open-text support and human-controlled quality decisions.

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Data collection modes

One brief, multiple execution paths.

The recommended mode depends on audience access, country, incidence, interview length, question type, timeline, budget and evidence requirements.

Online

Digital panel, community, API or custom online recruitment with device and source checks.

CATI

Computer-assisted telephone interviewing for reachable consumer or B2B audiences.

CAPI / offline

Face-to-face interviewing with local teams where digital access or observation matters.

Central venue

Controlled location research for product, sensory, concept or usability evaluation.

Client types

Support for research agencies, companies, startups and academic teams.

  • Research agencies needing scalable operations support.
  • Companies preparing product, brand or market decisions.
  • Startups validating concepts, pricing, audience or product-market fit.
  • Students and researchers learning methodology or executing ethical studies.
  • Consulting teams needing evidence, fieldwork or analytical capacity.
Engagement models

Project-based, retained or embedded.

  • One-time project scope with fixed deliverables.
  • Recurring tracker or multi-wave support.
  • Dedicated programming, validation or analytics capacity.
  • Training plus execution handover.
  • Partner coordination across markets and suppliers.
Need help selecting?

Send the objective, audience, markets and timeline.

MIU will recommend the method, workflow, quality plan and deliverables before final quotation.

Discuss a project